What is a corporate video?
A corporate video is a strategic tool that helps businesses convey their message. These videos are used for marketing, employee training, and internal communication. In this article, we’ll discuss the types of corporate videos, their benefits, and steps to create an effective one.
Key Takeaways
Corporate videos are versatile tools that can enhance marketing efforts, train employees, and improve internal communication by delivering complex information in an engaging way.
Different types of corporate videos, such as promotional, training, internal communication, conference, and CSR videos, serve specific purposes and can be tailored to various audiences and goals.
A systematic corporate video production process, from initial inquiry and concept development to filming and video editing, is essential for creating high-quality, impactful videos that effectively communicate your message.
What is a corporate video and why invest in one?
A corporate video is a powerful storytelling tool used by businesses to convey their messages to a specific audience. These videos can serve various purposes, from promoting products and services to training employees and engaging stakeholders. What makes them particularly effective is their ability to communicate complex information in an engaging and memorable way. Creating your own corporate video project can help you achieve these goals and make a lasting impact on your audience.
The significant impact a corporate video can have on your marketing efforts is undeniable. Studies show that videos can:
Increase conversion rates by up to 80%, making them a crucial component of any marketing strategy
Be shared across multiple social media platforms such as websites, social media, and email marketing, ensuring that your message reaches a broad audience
Provide valuable insights into audience engagement and campaign effectiveness through easy tracking and measurement
The versatility of video content makes it an essential tool for any business looking to enhance their corporate videography efforts.
Importantly, the reach of corporate videos extends beyond external audiences. They can be used internally to communicate company updates, train employees, and foster a sense of community within the organization. This dual functionality makes corporate videos an invaluable asset for any business looking to enhance its communication strategy.
Types of corporate videos
Corporate videos come in various forms, each designed to serve a specific purpose. The types of corporate videos include:
Promotional videos that highlight your products and services
Training videos that educate your employees
Explainer videos that simplify complex concepts
Testimonial videos that showcase customer experiences
Event videos that capture important moments
Recruitment videos that attract top talent
Understanding these different types can help you choose the right format for your message and audience.
Promotional videos, training videos, internal communication videos, conference videos, and corporate social responsibility videos comprise the main types of corporate videos. Each type has its unique features and benefits, which we will explore in the following subsections.
Promotional videos
Designed to showcase a company’s offerings, promotional videos attract new customers and bolster brand awareness. These videos are often used in marketing campaigns to create consumer awareness, especially for new product launches. Great promotional videos combine marketing expertise with creative elements to engage viewers effectively, making them an essential tool for any business.
One of the best corporate video examples is GoPro’s Hero10 launch, which features adventurous sequences that appeal to sports enthusiasts. This high-quality corporate video example captures extreme activities and natural sceneries, targeting adventurous individuals and effectively promoting the product. Similarly, Snickers’ Halloween promotional video combined humor and a spooky atmosphere to make it memorable to viewers. These are just a few of the best corporate videos that showcase the power of creative storytelling in marketing.
Promotional videos, such as marketing videos, can be divided into product videos and service videos, each focusing on different aspects of what a company offers. Whether it’s a fast-paced video highlighting a product’s features or a more detailed explainer video, the goal is to engage viewers and build brand awareness.
Training videos
Training videos equip employees with the necessary information and skills for efficient job performance. These videos are used for teaching internal procedures and programs, ensuring that employees are well-versed in company policies and practices. Studies show that video and other visual education materials are up to 83% more effective than non-visual formats, making training videos a highly effective tool for employee development.
Corporate training videos often use visual media to clearly and succinctly communicate professional learning materials. They can include animated elements or graphics, as well as live actors who speak directly to the audience, making the content more engaging and easier to understand. A single training video can be highly effective, and interactive training videos can further enhance engagement by allowing employees to participate in learning materials and test their knowledge.
Including real employee experiences in training videos can also help produce effective and meaningful content. This approach not only makes the training more relatable but also fosters a sense of connection and motivation among employees.
Internal communication videos
Keeping employees abreast of company updates, policies, and other vital information is the primary function of internal communication videos. These videos are beneficial for updating employees on company news and directional changes, ensuring that everyone is on the same page. They also help convey complex information more clearly, reducing the likelihood of misunderstandings.
Videos can add a personal touch to communication, fostering a sense of connection among remote or distributed team members. By using video for internal communications, companies can save time by delivering information concisely and efficiently, while also enhancing employee engagement.
Conference videos
Capturing key moments, presentations, and highlights from corporate events and conferences is the role of conference videos. These videos provide valuable insights into:
industry trends
challenges
solutions
the future vision of a company or industry
They serve as a record of the event, capturing key moments and presentations for future reference.
Conference videos can also be used for promotional purposes, including:
Showcasing the scale and impact of the event
Creating highlight reels to generate interest for future events
Extending the reach of the conference by sharing content with those who could not attend.
Corporate social responsibility videos
CSR videos are clear demonstrations of a company’s commitment to ethical practices, community involvement, and environmental sustainability. These videos highlight a company’s efforts in ethical practices, sustainable initiatives, and community involvement, building trust and strengthening relationships with customers and stakeholders.
CSR videos often include testimonials from employees, beneficiaries, and partners to illustrate the impact of the company’s initiatives. A well-executed CSR video can enhance a company’s brand image and reputation, showcasing its commitment to social and environmental causes.
The Corporate Video Production Process
The process of creating a corporate video involves several critical phases that contribute to the final product’s success. From the initial inquiry to the final edit, a systematic video production agency process ensures the creation of compelling videos tailored to specific audiences and client expectations. This process typically involves:
Defining the video’s goal and target audience
Script writing
Pre-production planning
Logistics
Filming
Video editing
Finalizing
By following this process, you can create a high-quality animated corporate video that effectively communicates your message and serves as a good corporate video, even potentially becoming a great corporate video.
Understanding how these elements come together to create a powerful video requires a deep dive into each phase of the corporate video production process.
Phase 1 – The Client Makes An Initial Inquiry
Understanding the client’s vision, objectives, and the message intended for the video is the primary aim of the initial inquiry phase. This phase involves discussing costs, video duration, and potential vendors’ processes, ensuring that all parties are on the same page. Gathering essential information about the project at this stage helps set clear expectations and paves the way for a smooth production process.
This is also the time to address any initial apprehensions and build a foundation of trust between the client and the production team. By understanding the client’s needs and goals, the production team can tailor the video to meet those specific requirements.
Phase 2 – Developing The Concept For The Video
The concept development phase involves the creative team collaborating to brainstorm and outline a clear, engaging concept that aligns with the client’s goals. This phase focuses on:
Generating creative ideas based on the defined audience
Understanding the product thoroughly
Planning, researching, and setting a clear strategy to achieve the video’s objectives
Developing the concept for a company video involves careful consideration and preparation to ensure a successful outcome, and a great corporate video idea can make all the difference.
A pre-production meeting is held to set the timeline, identify characters, and finalize location details. This ensures that everyone involved in the project is aligned and aware of their roles and responsibilities.
Phase 3 – Storyboarding The Concept
Creating a visual representation of the video’s scenes to effectively plan out the structure and sequence is the essence of storyboarding. This phase helps in structuring the video to ensure coherence and alignment with the concept. A storyboard is typically divided into squares that represent the frames of the video, with illustrations and additional information within each square.
Using storyboards can reveal potential production challenges such as necessary equipment and scheduling conflicts. It also helps get all members of the creative and production teams in sync by providing a single interpretation of the video script.
Phase 4 – Planning The Production
Organizing shooting schedules, budgeting, securing permits, and assembling the necessary crew and equipment are the key components of production planning. This phase involves setting a comprehensive timeline to ensure each production step is completed on schedule. Budget allocation is crucial during this phase to balance cost-effectiveness with high-quality production.
Scouting for locations, casting, and talent scouting are also handled during the planning phase to match the right actors or presenters with the video’s needs. This ensures that every detail is meticulously planned for a smooth production process.
Phase 5 – Researching The Shoot Location
In the process of researching the shoot location, places that match the video’s theme are scouted, and their accessibility and suitability for filming are ensured. Location scouting is a crucial part of the pre-production process in video production. A site visit may be necessary to evaluate the suitability of the location for the shoot.
Key considerations in scouting locations include:
Aesthetics
Distance
Permission
Cost
Logistics
Environment
Obtaining permission from property owners or relevant authorities is necessary before finalizing a shoot location.
Phase 6 – Filming The Video
While filming is typically a single-day process, it requires meticulous planning to capture all scenes efficiently. This phase involves capturing the necessary footage and audio, handling initial apprehensions, and ensuring a smooth execution. Setting up sound, lighting, and video equipment is a crucial part of the filming process.
During filming, it’s important for the primary point person to be on location to ensure alignment between the video producer and the brand. The director and crew take notes during filming to evaluate and mark the best takes for editing.
Phase 7 – Editing And Delivering The Finished Video
In the editing phase, the video’s quality is refined by ensuring coherence, accuracy, and the removal of errors before the final product is delivered. Post-production involves:
Organizing footage
Syncing audio and video
Making initial cuts
Incorporating client feedback
Finalizing with graphics and effects before delivery
This phase is crucial for transforming raw video footage into a polished and professional video project using your own video clips.
Once the initial version of the video is edited, it undergoes a review and revision process to ensure it meets the client’s expectations. The final delivery requires exporting the video to a format suitable for the intended platform.
Review your corporate video goals
To ensure alignment with the company’s objectives and effective communication of the intended message, reviewing corporate video goals is key. Discussing goals with a professional corporate video production company, such as 309 Productions, can help create a tailored plan for a successful corporate video.
By clearly defining your goals and working closely with experienced professionals, you can ensure that your corporate video not only meets but exceeds your expectations. This collaborative approach helps in creating videos that resonate with your target audience and achieve the desired outcomes.
Summary
As we’ve explored, corporate videos are versatile tools that can significantly enhance your business’s communication and marketing strategies. From promotional videos that raise brand awareness to training videos that boost employee efficiency, each type of corporate video serves a unique purpose. The production process, although intricate, ensures that each video is tailored to meet specific goals and resonate with the intended audience.
Investing in corporate videos is not just about keeping up with trends; it’s about leveraging a powerful medium to tell your brand’s story, engage your audience, and achieve your business objectives. By partnering with a professional video production agency like 309 Productions, you can bring your vision to life and create compelling corporate videos that make a lasting impact.
Frequently Asked Questions
What is a corporate video?
A corporate video is a visual communication tool used by businesses to convey messages to specific audiences, serving purposes such as marketing, training, and internal communication. It helps in effectively delivering important information.
Why should my company invest in corporate videos?
Investing in corporate videos can significantly boost engagement and conversion rates, enhance brand awareness, and effectively communicate complex information, making them a valuable asset for your business.
What types of corporate videos are there?
Corporate videos come in various types, such as promotional, training, internal communication, conference, and corporate social responsibility videos, each catering to specific goals and audiences. Consider the type that best fits your needs for effective communication.
What is involved in the corporate video production process?
The corporate video production process involves initial inquiry, concept development, storyboarding, planning, location research, filming, and editing. Each phase plays a crucial role in meeting the client's objectives and resonating with the audience.
How can I ensure my corporate video aligns with my business goals?
To ensure your corporate video aligns with your business goals, review and clearly define your video goals, and consider working with a professional video production company for a tailored plan. This will help effectively communicate your intended message and align with your objectives.